Utopia
A gamified shopping ecosystem where users play for products, earn credits, refer friends and purchase products directly.
Engineering around the operating problem.
Challenge
Utopia needed to combine mobile gameplay, rewards, commerce, merchants and inventory into a coherent cross-platform experience.
System
Xtreme built Android and iOS experiences with gameplay credits and referrals plus CodeIgniter-based administration and merchant tools for products, inventory, orders and engagement analytics.
The capabilities inside the solution.
The project combined user-facing experiences with the application logic, administration, integrations and operational workflows required behind them.
Daily credits and gameplay mechanics
Referral rewards and in-app credit purchases
Real-time inventory and product availability
Merchant product onboarding
Admin game, credit, inventory and order management
Built with technology appropriate to the system.
The technology stack reflects the documented implementation and the major platform capabilities associated with this engagement.
What the system changed.
Connected gameplay with real product commerce
Created merchant and operational administration
Supported real-time credit and inventory workflows