Project at a Glance
Utah Food Services required a modern, responsive digital presence to support their established catering business and event services operations in North Salt Lake, Utah. The objective was to replace an outdated web presence with a professional, user‑friendly platform that clearly communicates services, menus, event offerings, and encourages online inquiries for inquiries and bookings.
We designed and developed a custom WordPress website that serves as the digital front door for one of Utah’s favorite full‑service caterers. The platform features clear service descriptions for corporate events, weddings, social gatherings, bars, floral and décor services, and special events, complemented by rich visual content and client testimonials to reinforce trust and brand quality.
The site also integrates detailed menu pages, pricing guidance, and an easy‑to‑use inquiry form that streamlines new business leads directly to the catering team. The result is a visually appealing, content‑rich business website that drives engagement and supports the company’s offline sales and service delivery.
Solution & Implementation
We implemented a robust WordPress solution tailored to the client’s business goals and operational requirements:
Professional Visual Identity and UX Design:
- Crafted a clean, modern layout that reflects Utah Food Services’ quality, heritage, and service breadth.
- Used high‑impact imagery and strategic content placement to highlight key service lines such as weddings, corporate events, social catering, floral design, and special event offerings.
Responsive, Information‑Driven Structure:
- Developed pages for services, menus, testimonials, and event types to ensure visitors quickly find relevant information.
- Created dynamic menu pages to showcase breakfast, lunch, dinner, and specialty offerings with clear descriptions and imagery.
Lead Capture & Inquiry Workflow:
- Implemented a streamlined catering inquiry form with clear calls to action across the site to generate new leads.
- Ensured contact information, service descriptions, and inquiry options are easily accessible from every page.
Content Management with WordPress:
- Used WordPress as the CMS to allow non‑technical staff to update menus, testimonials, event packages, and contact details.
- Structured content blocks and reusable templates to support faster content updates and consistent site styling.
Performance and SEO Setup:
- Configured basic on‑page SEO settings, schema markup, title optimization, and mobile friendliness to improve search visibility.
- Implemented Google Analytics tracking and Facebook pixel integration to support visitor insights and marketing analysis.
Technology Stack
PHP
MySQL
Google Analytics
GTM
Adobe
Wordpress
Project Outcomes
- Delivered a professional, fully responsive business website that reflects the brand and service excellence of Utah Food Services.
- Improved online lead generation through strategic use of inquiry forms and content placement.
- Empowered internal staff to manage and update menus and service pages independently through WordPress.
- Enhanced user engagement with visual storytelling, clear service descriptions, and seamless navigation.
- Established a scalable digital presence that supports future marketing, content updates, and growth efforts.