Project at a Glance
Northwell’s Mather Hospital required a high‑impact digital platform to serve as the primary online gateway for patients, families, and referring physicians seeking information about healthcare services, specialties, patient resources, and institutional achievements. The objective was to present complex clinical services — including orthopedics, heart care, bariatric and neurosciences — in a user‑friendly, accessible format that reflects the hospital’s clinical excellence and community mission.
We developed a responsive web experience that reinforces Mather Hospital’s reputation as a top‑tier community teaching hospital within the Northwell Health system. The platform showcases key service lines, patient education resources, emergency and specialty services, and leadership in quality care, positioning the hospital as both a trusted local resource and a nationally recognized care provider.
The site also highlights the hospital’s achievements — including multiple five‑star CMS ratings, national recognition among America’s Best Hospitals, and Magnet® designation for nursing excellence — to strengthen credibility and patient trust.
Solution & Implementation
We structured the solution around clarity, accessibility, and discoverability to support diverse user needs — from patients seeking care information to doctors and caregivers researching specialties.
Key components included:
- Responsive Web Architecture: Designed and developed a fully responsive site to deliver seamless access on desktop, tablet, and mobile, ensuring patients can locate critical information quickly.
- Service‑First Content Strategy: Organized clinical specialties (e.g., orthopedics, heart care, bariatrics) with clear navigation and descriptive pathways to support user journeys from inquiry to care engagement.
- Patient Resource Integration: Created structured pages for patient education, appointment access, specialty services, and emergency care, improving both usability and informational depth.
- Authority & Recognition Display: Highlighted institutional accolades (national quality awards, CMS ratings, Magnet recognition) to reinforce trust and position the hospital as a leader in clinical care.
- Content Management System (CMS): Leveraged a scalable WordPress CMS to allow hospital administrators to update services, announcements, and health resources without development overhead.
- Performance & Accessibility: Implemented best practices for accessibility, fast loading times, and search engine visibility to ensure broad community reach and compliance with digital standards.
This structured implementation ensured that visitors — whether patients, families, or referring physicians — could access care information with confidence and clarity.
Technology Stack
PHP
MySQL
Google Analytics
Adobe
Wordpress
Project Outcomes
- Delivered a professional, responsive healthcare platform for one of Northwell Health’s flagship community hospitals.
- Enhanced patient engagement by organizing complex clinical services into intuitive user journeys.
- Strengthened perception of clinical excellence through strategic placement of quality recognition and awards.
- Enabled hospital staff to manage and update clinical content, service pages, and news announcements efficiently.
- Improved access to patient resources, specialty care information, and hospital services across devices.